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Strategy Creation and Development

2022-02-22 | 11:00 AM - 01:00 PM | CEST Time / 17:00 - 19:00 HK Time

This part of the course will provide a first dive into modern strategy and business development strategies tailored to the needs of the exhibition industry. Delegates will learn how to evaluate business history, weigh up and prioritise business conditions, and create a sustainable strategy on both a show and portfolio level. The course will provide delegates with tools they can use in day-to-day business and during times of change, both from a market and political perspective. Overall, the course will arm delegates with what they need to make better-informed decisions and strategies.

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