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Cross-Channel Exhibition Marketing

2022-02-16 | 11:00 AM - 01:00 PM | CEST Time / 17:00 - 19:00 HK Time

This section will cover all aspects of modern trade show marketing for exhibitors, visitors and partners – ranging from mass marketing and key-account marketing to digital and traditional marketing strategies. Participants will learn how targeted marketing can help to grow a show internationally, to grow specific segments, and to lift the overall quality of a show. Furthermore, participants will learn how to create target based marketing plans that fit a defined budget.

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