Cross-Channel Exhibition Marketing
June Session
2024-07-01 | 05:00 PM - 07:00 PM | CEST Time
This section will cover all aspects of modern trade show marketing for exhibitors, visitors and partners – ranging from mass marketing and key-account marketing to digital and traditional marketing strategies. Participants will learn how targeted marketing can help to grow a show internationally, to grow specific segments, and to lift the overall quality of a show. Furthermore, participants will learn how to create target based marketing plans that fit a defined budget.