Digital Innovation

June Session

2024-06-27 | 05:00 PM - 07:00 PM | CEST Time

The opportunities that digital tools present are far more diverse and cross departmental than they were five years ago. This part of the course will provide an in-depth look at digital tools and techniques in sales, marketing and business development.  We will demonstrate how digital innovation can enhance the trade show business model by using best-practice examples from both inside and outside the industry.