Eddie Choi is a marketer with over 15 years of experience in APAC region. He has been deeply involved in the digital marketing industry for years. Eddie is the founding partner of Frontiers Digital – a digital strategy agency that was co-founded with three other global marketers from AOL, MySpace, and the UK-based MediaRun Network respectively. Frontiers Digital was acquired by the Asia-based Milton Exhibits Group (MEG) in 2010 as the digital arm of the group. Eddie remains as a Board Member at MEG and also the Managing Partner of Mills Design - a creative agency co-invested by Eddie and MEG in Singapore. Eddie was a member of the Global Advisory Board of the original Search Engine Strategies (SES), later renamed to Clickz Live Conference (which he chaired the China conference). He has been the digital marketing trainer for the global B2B and B2C organizations such as DuPont, Hong Kong Trade Development Council, Lane Crawford, UGG, Christian Dior, Pernod Ricard, etc. Eddie is also widely recognized as a thought leader in the digital marketing industry. Eddie is also the author of the book “L'unione fa la forza” published by Fondazione Fiera Milano in Milano. For professional practice, he has been the proponent in the discovery-based insight for his marketing strategy that has been adopted by many multinational corporations including Pernod Ricard, Christian Dior, Converse, Make Up For Ever, Benefit, Venetian Resort, Honeywell, and BASF. Articles written by Eddie are widely published by reputable online media including Clickz.com, eConsultancy, Exhibition World, etc.