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About the Programme

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).

The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.

Target Group: Mid to Senior representatives from Exhibition Organising Companies
Dates: 14-24 February 2022
Language: English
Format: 10 online sessions including Presentations, Group Work and Networking
UCP: 20 UCP credit hours = foundation programme
Regional Focus: Asia-Pacific
About the Programme
Topics of the Programme:

· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
Global Certification

Graduates from the UFI-Exhibition Management School will receive a globally recognised Certification for Exhibition Management. Participant’s who miss no more than 2 sessions and who successfully pass the final exam receive the global certification by UFI & MBB Consulting.
The UFI-EMS is part of the UFI Certified Professional designation (= foundation credits).
Interested in joining the next UFI-EMS, drop us an email: ems@ufi.org

Places are limited - register now!

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You register for 10 interactive sessions as part of the UFI-EMS. Participation and passing the final exam are crucial in order to pass the programme and to be awarded the Exhibition Management School certificate.


All sessions have been scheduled and will be held using Zoom. Each session has its respective zoom invitation that we shared via outlook.

Cancellation conditions

UFI does not offer refunds for cancellations for this course. However a registrant can exceptionally postpone its participation once, to take part in the following UFI-Exhibition Management School.

While we make every effort to deliver classes as scheduled, UFI reserves the right to reschedule previously confirmed classes for a variety of reasons including but not exclusively, the illness of the Trainer, limited number of participants. In such cases, we will endeavor to inform the registrants as soon as possible of the new course dates.

UFI does not offer refunds or training vouchers for no-shows or uncompleted courses.
Run by industry experts

Run by industry experts

Globally recognised certification

Globally recognised certification

Global insights and regional expertise

Global insights and regional expertise

Supported by key industry task force

Supported by key industry task force


“No matter your level of experience, you never stop learning! Levelling up, re-skilling and staying up-to-date is the way to go! Top it off with an incredible group of like-minded professional in the industry and you are guaranteed to be inspired! Thumbs up!"
Francesco Glorioso Product Manager – Brand Marketing – RX France. UFI-EMS Participant Europe 2021.
“I thoroughly enjoyed the UFI-EMS course and being able to interact with other event professionals from all over the world. I look forward to keeping in touch with this great group of people and hopefully meeting them in person in the future.”
Amie Gonzalez – Director at Informa Markets. UFI-EMS Participant MEA 2021.
“The UFI – Exhibition Management School was an excellent opportunity to interact and learn from the professional experts and peers from our exhibition industry. The combination of interactive online discussions coupled with team workshops enabled us to investigate issues, develop solutions and evaluate practical potential situations. We will continue to send senior management to this program.”
Diane CHEN, General Manager and Member of the Board of Shenyang New World EXPO. UFI-EMS Participant Asia-Pacific 2020.

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