Agile Cross-Sales Strategies
April Session
2025-04-10 | 09:00 AM - 11:00 AM | CET Time
This part of the course will guide participants from understanding the exhibition value proposition to getting past the gatekeeper and closing the deal. It will provide a wide range of different sales strategies and team set-ups that have proven valuable for the exhibition industry. Drawing on best-practice examples, participants will evaluate sales strategies while focusing on lead generation, key-account management, closing and more. The programme works with examples of single shows and portfolios.
