Digital Innovation
April Session
2025-04-03 | 12:00 PM - 02:00 PM | CET Time
The opportunities that digital tools present are far more diverse and cross departmental than they were five years ago. This part of the course will provide an in-depth look at digital tools and techniques in sales, marketing and business development. We will demonstrate how digital innovation can enhance the trade show business model by using best-practice examples from both inside and outside the industry.