Matthias Tesi Baur is a highly skilled consultant in trade shows, digital transformation and the gourmet food and wine world. With over 18 years’ experience working for the world’s largest trade show and media companies (Messe Frankfurt, Reed Exhibitions and UBM), he has a rich knowledge and excellent connections in the global exhibition, conference and digital B2B industries. He has built B2B businesses in many major economies, from the US to Australia, with a special focus on Asia. He has a proven track record in launching new events, and business cases based on extensive market research, as well as implementing event acquisitions, and developing B2B sales, marketing and growth strategies. At Reed Exhibitions, he was the global e-Business Director, executing large-scale and global projects in digital transformation, big data, social media, e-commerce and online marketing. He also successfully rolled out CRM software, digital directories and other digital applications. During his time at UBM, he managed the company’s food ingredients portfolio comprising over 12 trade shows, 20 conferences, a magazine and an online portal. He also built cross-cultural teams to grow businesses internationally. In addition to running his own consultancy MBB-Media, Matthias Baur lectures at the University DHBW of Ravensburg, Germany in business development and international project management. He is also Chairman of the Digital Innovation Committee, part of the Global Association of the Exhibition Industry UFI. Matthias Baur founded the World Gourmet Society in 2010 – the world’s largest group of food enthusiasts on LinkedIn. He is well connected in the world of Michelin stars and has a wealth of knowledge in the global food, wine, hospitality and restaurant industry.